Patients own their data...
and will want more control.
We believe ensuring confidentiality is essential to achieving sustainable success in healthcare
A disease just took control of their body and their own survival is in the hands of doctors and medicines.
Confidentiality allows patients the only control they have left: deciding how they are perceived by others and how they want to build their new self, with their disease.
We don’t think patients will give that up and instead will opt for solutions that guarantee confidentiality of their data. Something they will expect even more when data sharing starts taking on more off the communication in healthcare. We only co-design solutions with confidentiality built in, because we believe it is a strategic imperative for sustainable results.
What patients want is common sense
from their perspective
Patients have to coordinate their care across the ecosystem (their hospital(s), pharmacies, general practitioners and payers. They develop ecosystem thinking expertise on a daily basis, which we believe will become ever more valuable as healthcare transforms itself in ecosystem spanning ways through data and digital.
Most healthcare professionals work within their own silo and do not need to spend a lot of time understanding how they fit into the broader ecosystem that matters to patients. This is where we believe co-design with expert patients adds the most value by providing that complimentary outside-in perspective.
It is a lot easier to understand healthcare when looking at it from the patient perspective - outside in.
That is why we take an outside-in approach to patient engagement - we help healthcare professionals drive change in their work by providing a complimentary outside-in perspective that allows them to more successfully drive the change they are aiming to achieve.
“Online” will make Healthcare easier also…
But we’re not there yet!
Whether it is making it easier for patients to coordinate their front-line care team or project manage their self-care, these are patient ‘jobs’ typically not recognised as needing healthcare system focus or investment. We believe however that providing patients with tools and information that support them in their self-care is how healthcare systems can build trust and sustainability by supporting them to stay healthier.
Digital and data have already proven itself to enable more independently effective end-users outside healthcare and we believe tools that focus on effective self-care and partnership between patients and their front-line care team should receive a lot more focus.